Prime Minister Narendra Modi Launched Swachh Bharat Mission completed 1 year. clean India would be the best tribute India could payto Mahatma Gandhi on his 150 birth anniversary in 2019,” said Shri Narendra Modi as he launched the Swachh Bharat Mission at Rajpath in New Delhi. On 2nd October 2014, Swachh Bharat Mission was launched throughout length and breadth of the country as a national movement.A clean India would be the best tribute India could payto Mahatma Gandhi on his 150 birth anniversary in 2019,” said Shri Narendra Modi as he launched the Swachh Bharat Mission at Rajpath in New Delhi. On 2nd October 2014, Swachh Bharat Mission was launched throughout length and breadth of the country as a national movement.
Swacch Bharat Has Been Successfully Run In India Like Below::
The main reason for started swatchh bharat is with effect from 1 April 1999, the Government of India restructured the Comprehensive Rural Sanitation Programme and launched the Total Sanitation Campaign (TSC).
To give a fillip to the Total Sanitation Campaign, effective June 2003 the government launched an incentive scheme in the form of an award for total sanitation coverage, maintenance of a clean environment and open defecation-free panchayat villages, blocks and districts called Nirmal Gram Puraskar.
Effective 1 April 2012, the TSC was renamed to Nirmal Bharat Abhiyan (NBA).
On 2 October 2014 the campaign was relaunched as Swachh Bharat Abhiyan.
Manisha Koirala at Swachh Bharat Abhiyan in November 2014
Selected public figures
Modi selected 9 public figures to propagate this campaign.
They persons are:
TV series Taarak Mehta Ka Ooltah Chashmah
Indian film actor Aamir Khan supported and encouraged this initiative and said that he would be happy if he is invited into this campaign. Urban Development Minister M. Venkaiah Naidu picked up a broom to help clean the cyclone-hit port city of Visakhapatnam in the southern state of Andhra Pradesh, as part of the cleanliness campaign.
Civil servants like Rohini Sindhuri (IAS) are doing well to promote the SBA campaign
Venkaiah Naidu listed brand ambassadors in various fields:
S. P. Balasubrahmanyam
Akkineni Amala (actress)
Gunupati Venkata Krishna Reddy
Suddala Ashok Teja(Lyrics writer)
Koneru Humppy(Chess Player)
V. V. S. Laxman(Cricketer)
J. Rameshwar Rao
B. V. R. Mohan Reddy
on 25 December 2014, Prime Minister Modi nominated nine people including
Comedian Kapil Sharma,
Former captain of Indian cricket team Sourav Ganguly
Former IPS officer Kiran Bedi for taking forward his ‘Swachh Bharat Abhiyaan’.
Padmanabha Acharya, Nagaland Governor
Sonal Mansingh, classical dancer
Ramoji Rao of Eenadu group
Aroon Purie of the India Today group.
People from different sections of the society have come forward and joined this mass movement of cleanliness. From government officials to jawans, bollywood actors to the sportspersons, industrialists to spiritual leaders, all have lined up for the noble work. Millions of people across the country have been day after day joining the cleanliness initiatives of the government departments, NGOs and local community centres to make India clean. Organising frequent cleanliness campaigns to spreading awareness about hygiene through plays and music is also being widely carried out across the nation.